Crooks

About Crooks

Compliance and ethics overlap but aren't identical, and the distinction matters when a tactic is technically permitted yet clearly misleading. Ethical link building rules out fabricated expert credentials, AI-generated guest posts passed off as original reporting, and outreach that misrepresents who you are or who you work for. The practical benefit is that publishers you treat straight will link again, which compounds in a way one-off placements never do.